06 May 14
Myleene opened Mothercare's new store in St. Enoch Centre, Glasgow on Thursday 1st May. Myleene, who designs the BabyK range for the retailer – now in its 12th season, launched the store alongside three-year-old Jessica Riddell - the Scottish winner of a recent BabyK competition to model the forthcoming BabyK Summer range.
The store spans over 12,000 square feet and is Mothercare’s largest city centre store in Scotland. The newly designed store will host over 3,800 product lines including, children’s clothing, newborn, maternity wear, pushchairs, car seats a huge selection of essential parenting products as well as Early Learning Centre toys.
The ground floor will focus purely on children’s fashion with special emphasis on Mothercare’s celebrity designed collections, BabyK and Little Bird by Jools Oliver. The new concept fashion floor is merchandised to help customers make the right outfit choices for their children
The upper floor will house some of Mothercare’s most sought after brands such as Bugaboo and Silver Cross as well as toy shop Early Learning Centre where children will be able to enjoy the wide range of toys designed to inspire their creativity and ignite their imagination.