26 May 15
Mothercare unveiled its newly refurbished store in Lisburn on Wednesday 20th May 2015, with a little help from BabyK designer Myleene Klass and CEO Mark Newton-Jones.
Mothercare Lisburn is the third concept store to be launched under the new brand direction of Newton-Jones and, spanning 10,000 square foot, is the largest Mothercare store in Northern Ireland. The new store is designed to provide a calm environment and stress-free shopping experience through the introduction of a new mezzanine floor, with in-store café, a soft play area and a large Early Learning Centre toyshop.
TV presenter, singer and fashion designer Myleene Klass, was on hand during the launch to put the finishing touches to her latest BabyK collection display in-store. Once the doors are opened, Myleene offered style advice to local shoppers including tips on how to dress little ones during the spring and summer seasons.
Myleene comments: “I’m delighted my latest BabyK collection has arrived at the newly revamped Mothercare Lisburn store just in time for the summer holiday season! The collection focuses on stylish yet fun fashion including pretty floral print dresses for girls and cute printed t-shirt for boys – perfect for warm sunny days.”
Smart features continue in-store including a new nursing lounge within the maternity area and spacious fitting rooms for mums to be and those already with pushchairs. New style graphics and hanging mobile signage will guide customers through the store with ease. In addition to a nine screen digital wall for an enhanced shopping experience, portrait screens situated in each area of the store have been installed to help customers choose the right products.