Myleene's 100% Challenge

24 Jul 10

birdseye Myleene has been revealed as the new face of Birds Eye in her role as The Active Lifestyle Expert for The Birds Eye 100% Challenge - a long term commitment by frozen food favourite Birds Eye, to help British families get 100% out of life. Myleene first revealed her enviably toned body on 2006’s family show ‘I’m a Celebrity Get me Out of Here’, and has since maintained an active lifestyle as a busy working mum, running around after three your old daughter Ava.  She also admits to craving her favourite Birds Eye Fish Finger sandwich whilst surviving on a diet of bugs and creepy crawlies whilst stuck in the Australian jungle. As Birds Eye’s resident Active Lifestyle Expert, Myleene has created her ‘Pre-Tea Active Challenge’, which consists of a series of fun and simple exercises, to help get the whole family exercising together before they sit down for tea, that could help them look as good as her! birdseye2 The challenges include ‘100% Hula’, ‘100% Dance’ ‘100% Skipping’ and ‘100% Ball Games’. Speaking about the challenge Myleene said “My Birds Eye Pre-Tea Active Challenge gets the family together before teatime for a few minutes of simple and fun exercise.  I love to hula!  So pick up your hoop, shake those hips and start hula’ing for 10 minutes every day like me.” Behind the scenes of the photoshoot Learn more at the Birds Eye 100% Challenge website