Myleene is the new face of Pantene

08 Dec 08

After a prolific 2008, hosting her Classic FM weekend breakfast show, presenting Last Choir Standing on BBC 1 and reporting for CNN, Myleene Klass announces a brand new role - as Pantene Pro V's global ambassador. 2009 promises to be even more exciting for Myleene. As well as adding the prestigious position of Ten Years Younger host to her impressive CV, Myleene stars in Pantene's stunning new advertising campaign for the launch of its Volume and Body range.

This show-stopping film sees Myleene where's she's most at home - sat at a classical Grand Piano. Filmed in a striking all-white studio in Prague - a historic city famous for its opera and classical music - Myleene plays Daft Punk's 'Aerodynamic' wearing a bespoke gown. As well as showing off her tremendous talent for music, the film also showcases her extraordinary beauty - her full bodied, luxe-shine long hair, cared for and styled with the products from Pantene's Volume and Body range, dances along as she throws herself into the music.

As Myleene says herself: "As a pianist there's not much excitement from the back so I have to make sure my hair is a feature." It's a performance not to be missed. Myleene has also revealed that in becoming the new face of Pantene she has achieved one of her childhood ambitions - "What little girl doesn't want to swish her hair in an ad? It's the ultimate girly treat!"

It seems the public wanted to see her in the role too. In a survey of 1000 UK women, Myleene was chosen ahead of other celebrity favourites, thanks to her healthy and voluminous hair. Myleene's hectic work schedule sees her playing classical piano one day, presenting on TV the next and then hitting the red carpet, not to mention all the plane-hopping. She's the first to admit she needs exceptional hair care. "My main hair issues are not having much time and not quite knowing what state my hair will be in because it is very very handled," she explains. "Sometimes I'll do three shoots in a day, which is a lot of styling. Then I might be on TV in the evening and you literally can't have a hair out of place. That's why I need a good shampoo and conditioner!"

But why does she love Pantene? "The qualities that Pantene put forward are things I believe in as opposed to something unachievable...I don't have hair extensions, my hair is real and what Pantene provides, the way it looks after my hair, is very effortless. It does what it says on the tin and how many products really do that?