Myleene launches EDF Energy London Eye

25 Jan 11

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Today, before sunrise, the iconic EDF Energy London Eye cast a brilliant light across London to symbolise a low carbon vision for the Capital and beyond. It marks the launch of EDF Energy’s three-year sponsorship with Merlin Entertainment’s iconic attraction - the London Eye.

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This symbolic sunrise aims to help Britons to take action against climate change and sign up to Team Green Britain (teamgreenbritain.org), a growing group of people, schools and communities engaged in tackling climate change. Joining the team is our very own Myleene Klass who has pledged to start living a more sustainable lifestyle and support EDF Energy’s low carbon vision for London. Myleene commented “It was incredibly exciting to stand on the riverbank this morning and watch the sky light up in a powerful symbol to help us all to think about our own carbon footprint. As a mum who is expecting my second child, it really makes sustainability issues hit home. I want to do my part as part of EDF Energy’s Team Green Britain to tackle climate change and protect the planet for my children and future generations.”

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As well as using its expertise as Britain’s largest producer of low carbon electricity to help Merlin reduce the London Eye’s overall carbon footprint, EDF Energy will guarantee that every single unit of energy used by the EDF Energy London Eye is matched with energy generated from low carbon sources. For more information about the London Eye visit their website http://www.londoneye.com/