18 Aug 11
Yahoo! today announced the autumn launch of ‘Bumps, Babies and Beyond’, a major new online series hosted by Myleene Klass. The show, co-produced by GroupM Entertainment and Twofour, launches exclusively on Yahoo!’s Lifestyle Channel in September.
Taking its inspiration from Myleene's Sunday Times bestselling book ‘My Bump and Me’, the 48 part series, which runs for 12weeks, aims to be a lifestyle series for parents, with parents sharing experiences of bringing up children. Together with Myleene, they’ll talk tips, tricks and uncover the truth behind common parenting myths. Myleene said: ‘Yahoo! is an ideal media partner for the show – as parents juggle with the competing demands of children, work and social life, a four minute online show between the next feed or nappy change is the ideal format”
The series is a result of a market defining partnership between GroupM Entertainment, Yahoo! and TwoFour and is part of Yahoo!’s commitment to becoming the home of original content online. Lisa Opie, Twofour's Director of Channel Strategy, said “Myleene is passionate about birth, babies and being a mum. She brings her unique, completely natural exuberance and refreshing honesty to the subjects that fascinate all new parents, from breastfeeding to toddler tantrums. “The programmes will feature an array of experts as well as other mums and dads becoming a credible yet accessible guide to early years of parenting and filling a clear gap in the market. We're really excited about this new venture".
Yahoo! Lifestyle is the UK’s #1 Lifestyle site (Comscore, July 2011), offering over 3 million users each month a compelling mix of sex, beauty, fashion, food and shopping. Keep you're eye on the site and we'll let you know when the series starts.