03 Nov 14
Myleene helped unveil Mothercare's newly refurbished store in Solihull today with Solihull-born Mothercare CEO Mark Newton-Jones.
Mothercare Solihull is the first concept store to be launched under the new brand direction of Newton-Jones and, spanning over 17,400ft, is the 3rd largest Mothercare store in the region. The new store is designed to provide a calm environment and stress-free shopping experience through the introduction of a new mezzanine floor, with in-store café, new soft play area from Jelly Bugs and a large Early Learning Centre toyshop.
Myleene Klass was on hand during the launch to put the finishing touches to her latest BabyK collection display in-store. Once doors opened, Myleene offered style advice to local shoppers including tips on how to dress little ones during the festive season.
Myleene comments: “I’m delighted my latest BabyK collection has arrived at the newly revamped Mothercare Solihull just in time for the party season! The collection focuses on stylish yet fun fashion including pretty floral print dresses for girls and rich velvet cords for boys - perfect for Christmas”.
Myleene's BabyK fashion collection designed exclusively for Mothercare by Myleene Klass is now available up to 8 years (previously 5years). Since the launch in 2005 the iconic brand has grown from strength to strength and has developed its own army of cool fashionista followers favouring its confident, fun and boutique-style.